The walk-in playbook
Build five sites tonight. Show five owners tomorrow.
Let the site do the selling. Here's how to put it in their hands.
- 01
The night before, pick five on one street
Open the map where you plan to walk. Turn on the No website filter. Pick five businesses within a few minutes of each other, so you spend the afternoon talking instead of driving.
Search each name on Google. If one already has a website the map missed, skip it.
- 02
Build all five
Tap each pin and press Build a website. Open every preview on your phone, because that's how the owner will see it. Try a few templates and keep the one that fits. A taqueria and a tire shop shouldn't look the same.
If a line reads wrong, click it and type over it. Or type what you want changed, like "mention we cater office lunches", and Blockwalk rewrites the words for you.
Each preview stays up for 7 days from the day you build it. That's your window, so build the night before you walk.
Which template suits which business → - 03
Go when it's slow
Restaurants: between lunch and dinner, around 2 to 4. Shops, salons and trades: mid-morning. Skip anywhere with a line out the door. You want the owner, with two minutes to spare.
- 04
Put the phone in their hand
Ask for the owner. Say who you are and that you built them a site. Then hand them your phone within the first 30 seconds and stop talking. The site does the selling. The script is below.
- 05
If they say yes
Open the site's editor, press Send to owner and set your price. The editor starts at $1,000 to set up and $200 a month.
When payments launch, the owner pays through a checkout link and the site goes live at the same address. Today, press Mark as sold & go live.
- 06
If they say not now
Leave with a first name and a phone number. Text the link that night. Check in on day 3. Send a last note on day 6, the day before the preview comes down. Then stop. Three texts, no more.
- 07
After the sale
Owners ask for changes from their owner page and the request lands in your inbox. Do them within a day; that's what the owner page promises.
A month in, stop by and ask how it's going. That's the moment for the review-card upsell.
- 08
Keep count
Five doors a day, five days a week, is 25 owners who've seen their own website. Write down every door and every answer. After two weeks you'll know your own yes rate, and that number tells you how many doors you need.
Pitch kit
What to say, and what to send.
Green words get swapped for the real thing: the owner's name, yours, the business, the link and your prices. Say it in your own words once you've done it a few times.
The walk-in
At the counter, with the site already open on your phone.
- Go when it's slow. Mid-afternoon for restaurants, mid-morning for shops and trades.
- “Hi, are you the owner?”
- If not, ask when the owner is in and come back then. Don't pitch the cashier.
- “I'm your name. I build websites for businesses around here. I saw business name doesn't have one, so I built you one while I was in line. Can I show you? It takes 30 seconds.”
- Hand them the phone. Stop talking while they scroll.
- “That button calls the shop. Anyone who fills in that form, the message comes to you.”
- “It's yours if you want it. build fee to set it up and monthly price a month. That covers hosting and any changes you need. I can have it live today.”
- Wait for the answer. If it's yes, set the price in Send to owner and send the link from there.
- “No rush. Can I text you the link so you can look at it tonight? I'll send three texts at most, and you can tell me to stop any time. What's the best number?”
- Write down their first name and number before you leave. Text them that night.
The phone call
For businesses you can't get to in person. Build the site first.
- “Hi, is this the owner of business name?”
- “My name's your name. I'm local and I build websites for businesses in your city. I'll be quick. I saw you don't have a website, so I built you one. Can I text you the link? You can look while we're on the phone.”
- Text the link right away. Wait until they say they've opened it.
- “Scroll down a little. The call button rings this phone. The form at the bottom sends you a message.”
- “If you like it, it's build fee to set up and monthly price a month, and I handle any changes. Want me to make it live?”
- If they're busy, ask when to call back and put it in your calendar while you're still on the line.
- If they say don't call or don't text, say "Understood, I won't," and write it down. Never contact them again. Only text or call between 8am and 8pm the owner's time. Never after they say stop.
- “No problem. When's a better time? I'll call you then.”
Follow-up texts
Same-night text
The evening after the walk-in, within 6 hours. Only text or call between 8am and 8pm the owner's time. Never after they say stop.
Hi owner's name, it's your name. We talked today at business name. Here's the website I made for you: link It's up until the day the preview ends. If you want anything changed before it goes live, tell me and I'll do it. Want me to make it live? Reply STOP and I won't text you again.
Day 3 check-in
If they haven't answered the first text. Only text or call between 8am and 8pm the owner's time. Never after they say stop.
Hi owner's name, your name again. Did you get a chance to look at the business name site? link Happy to change the photos, the wording, anything. Takes me a few minutes. Reply STOP and I won't text you again.
Day 6 last call
The day before the preview comes down. Send once, then stop. Only text or call between 8am and 8pm the owner's time. Never after they say stop.
Hi owner's name, the preview for business name comes down on the day the preview ends. If you want to keep it, reply YES and I'll send you the link to make it live. If not, no problem, and thanks for your time. Reply STOP and I won't text you again.
When they push back
“That's too expensive.”
It's a small monthly fee and there's no contract. For most shops one new customer a month covers it. If it doesn't bring anyone in, stop paying and the site comes down.
Bring it back to one customer. Don't drop the price on the spot. If you want to move, take money off the build fee and keep the monthly. The script leaves the number out so one line works at every price. Say it when they ask.
“My nephew does websites.”
Good, keep him in mind. This one is already built and can be live today. If he ever wants to take it over, you own the words and photos and can take them with you.
Never knock the nephew. The site in their hand beats the site he's going to build someday.
“I get my customers from Facebook.”
Keep doing that. Some people search Google for a shop near them and never open Facebook. This gives them your hours, your number and a button to call you.
Facebook is working for them, so agree. Add the site as a second door in.
“Everyone books by phone with me.”
That can stay. This adds a Book a visit button for people who'd rather not call, at night or while you're working. They pick a time and you confirm it from your phone.
Only use this for a business that books visits: barber, salon, spa, dentist, mechanic. If they set no hours, the button just says Call to book. Don't say they'll get texts when someone books. Alerts are coming soon, so tell them to check the page.
“I don't need a website.”
You might be right. Look up your business on your phone and see what a new customer sees. If you like it, keep your money. If you'd rather they saw this, it's ready.
Let them do the search. If nothing useful comes up, they make the case for you.
“Just send me some info.”
Better than that, I'll send you the site itself. It's up for 7 days so you can look whenever. What's the best number to text?
"Send me info" usually means "leave". Leave with a name and a number.
“I'm too busy right now.”
I'll be quick. It's already done. Can I text you the link? Look when it slows down, and I'll check in on Thursday.
Name a day and keep it. Then send the day 3 text.
“The last web guy disappeared on me.”
That happens a lot. You get your own page to ask for changes, and you see when each one is done. You own your words and photos, and your domain is in your name.
They're worried about being stuck. Show them the way out and they relax.
“Can you change this part?”
Yes. Tell me what you want and I'll change it before it goes live.
This is a yes in disguise. Make the change, then ask for the sale.
The review-card upsell
After the site is live and the first payment has gone through.
“Want more Google reviews? I can make you a card for the counter with a QR code that opens your review page in one tap. It's card price, one time.”
Blockwalk doesn't make review cards yet. You design and print the card yourself and charge for it outside the platform.
Questions the owner might ask that aren't here? Read the FAQ.